WIC* in the Grocery Store
Authorized Vendor Issues
The Vendor Management Unit (VMU) of the WV WIC Program accepts and
processes applications for participation in the program from interested
grocery vendors and pharmacies. Although there is some variety in food
delivery systems for WIC through the country, WV uses the retail outlet
method of providing food benefits to participants. WV WIC attempts to
establish a partnership with its vendors, and has initiated a Vendor
Advisory Committee to assist in furthering such a relationship. The VMU
is responsible for authorizing food vendors and maintains approximately
500 vendors to assure access for program participants. Vendors are
thoroughly trained on WIC rules and regulations. Training is held at
least once per month in Charleston. Training is also
provided on a regional basis for stores requiring reauthorization. Technical
assistance is provided to vendors by telephone as well as during routine
on-site visits.
The VMU also analyzes various indicators to identify high risk
vendors. Complaints from WIC participants are investigated as well.
Further, vendors who are non-compliant are sanctioned by the VMU as
appropriate. These activities help to ensure the integrity of the WV WIC
Program. It is important that program participants receive the nutrients
supplied by their specific food package, and a greater number of
participants can be served utilizing effective cost containment measures
on WIC food packages.
*Special Supplemental Nutrition Program for Women, Infants and Children
(WIC)
