Reduction of Tobacco Products AdvertisingChannels and Levels of Interventions

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Reduction of Tobacco Products Advertising
Channels and Levels of Interventions

LEVEL	SCHOOLS	HEALTH CARE SETTINGS (HCS)	WORKPLACE	BROADER COMMUNITY
AWARENESS (Informs the public about health issues, concerns, and/or solutions)	Distribute brochures, fliers, etc. Display tobacco-free billboard messages	*Provide signs, pamphlets, brochures, etc., in patient waiting areas	*Encourage employers to ban all tobacco advertising in their place of employment	*Fund and organize artistic, cultural, and physical activity events with a pro-health message
KNOWLEDGE/ SKILLS (Educates the public about the causes, symptoms, strategies, etc., of public health issues)	* Provide informative signs in schools about the tobacco industry’s targeting of youth	*Encourage health care providers to educate patients on the tobacco industry’s advertising tactics		*Focus PSA’s on social, political, and environmental change rather than personal behavior
SUPPORTIVE ENVIRONMENTS (Creates an environment that supports, promotes, and encourages healthy behaviors)	Implement trade-in program for tobacco-related T-shirts, hats, etc. Provide pro-health replacements for teens			Encourage and promote pro-health messages in the community Offer cessation support and tips
POLICIES/ REGULATIONS (Establishes and enforces policies and/or laws that promote healthy behaviors)	Restrict tobacco advertising within 1,000 feet of schools Prohibit advertising in places where children congregate *Prohibit tobacco apparel on school property			Require free counter advertisements to balance tobacco advertising on public property, including public transportation, sports facilities, and taxes Prohibit tobacco industry sponsorship *Prohibit self-service displays for tobacco products

Published July 1997
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